“Guru is known for great storytelling and for creating shows that deeply resonate with kids and families, and ‘True and the Rainbow Kingdom’ is no exception,” says Jonathan Abraham, vice president, sales and business development, Guru Studio. “The show is performing extremely well around the world, both on commercial and public broadcast, and it’s exciting to see such strong enthusiasm from broadcasters.”
The lineup of new broadcast partners for “True and the Rainbow Kingdom” include Tiny Pop (U.K.), Discovery Family (U.S.), TV Azteca (Mexico), Canal Panda (Portugal & Spain) and NET (Indonesia). Following the successful launch of season one and two on DR (Denmark), Discovery Frisbee (Italy) and RTS (Switzerland), the three networks have acquired the next two seasons.
Key broadcast deals for “Justin Time” include partners in Asia such as Tencent (China), Youku (China) and TVB (Hong Kong). AFRTS (U.S. Armed Forces) has also picked up all three seasons.
As part of “True and the Rainbow Kingdom’s” global rollout on linear television, Guru is building a full 360-degree marketing program in each territory.
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