This marks the first time the brand has been available in the Australian and New Zealand sleepwear retailer. The range of sleepwear, based on the meadow friends, features characters from the television series across a ladies and men’s range including long-sleeve pajama tops, sleepwear pants, a sleep-tee for maternity and plus size. The “Guess How Much I Love You-The Adventures Of Little Nutbrown Hare” kids’ and baby range includes onesies, long-sleeve and short-sleeve pajama tops as well as shorts for both girls and boys.

Currently on-air on ABC KIDS, the series by Australia’s SLR Productions, in conjunction with co-production partners KIKA-Der Kinderkanal, HR-Hessischer Rundfunk of ARD and ABC KIDS, has produced two 78 x 11-minute seasons of the show as well as two 26-minute holiday special short films and broadcasts in more than 160 countries. The SLR Productions series is based on the classic book of the same name written by Sam McBratney, illustrated by Anita Jeram and published by Walker Books.

This year marks the 25th year anniversary of the book, having sold more than 32 million copies.