Canada’s Nelvana Enterprises announced that Upper Deck Europe will launch the master toy line in EMEA territories for its animated series “Grossology” in August 2008. Play sets, plastic and novelty toys, trading cards, and figurines will be part of the collection. “Grossology” airs to high ratings on TF1 in France, Discovery Kids in the United States, and YTV in Canada, and will soon be seen on many other international broadcasters, including Jetix in the UK; Nickelodeon in Germany, Holland, and Benelux; Mediaset in Italy; and RTE in Ireland. Upper Deck plans to expand its portfolio beyond the trading card category and enter new markets.