Brand-Ward has strong experience in the licensing business and brand development,” says Bruno Danzel d’Aumont, vice president, international licensing and marketing, Cyber Group Studios. “I am highly confident that our partnership and joint effort will bring ‘Gigantosaurus’ in the top licensing IP in the U.K., thanks to the high quality and richness of the content of the series and the network of partners and retail skills that Brand-Ward brings.”
New licensees include TDP/Aykroyds, which will develop nightwear and underwear; Roy Lowe & Sons, which will commercialize socks; Character World for home textile; and PMS for gift products in the amusement sector.
Licensees already on the lineup include Jakks Pacific, who will launch a toy range in 2020. In addition, Outright Games has recently revealed
“‘Gigantosaurus’ is a brand with great appeal built on a hugely successful book, which has inspired award-winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD & digital media,” says Trudi Hayward, co-founder, Brand-Ward Service. “Securing multiple platforms is prerequisite nowadays if you want to achieve the necessary exposure.”
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