Giffoni Film Festival Celebrates Rainbow's 25th Anniversary

The Giffoni Film Festival debuted a special Rainbow-inspired installation in honor of the content company’s 25th anniversary.

License Global

August 21, 2020

The Giffoni Film Festival honored Rainbow’s 25th anniversary with the launch of a new installation and video tribute.

Giffoni’s celebration will come across the four-part special edition of the film festival set to run through December. Things kicked off earlier this month with an opening night special Rainbow installation inauguration. The installation traces the milestones of the group since its beginnings in 1995, when the Iginio Straffi, president and chief executive officer, Rainbow, debuted the company. The installation includes unpublished images and drawings from the birth of the “Winx Club” all the way up to

“44 Cats.”

During Giffoni’s opening night, a video celebrating Rainbow was also presented and Claudio Gubitosi, founder and director, Giffoni Opportunity, honored the company with the Giffoni 50 Award. Giffoni’s celebration came as the film festival celebrates its 50th anniversary in its own right.

"There is something magical uniting Giffoni’s story with Rainbow’s one," says

Straffi. "The same tenacious and passionate ambition to try make a dream come true, to transform a youthful aspiration into a great reality. Claudio Gubitosi loved cinema as a boy and managed to make Giffoni a world capital of cinema. I wanted my stories, created by looking at the horizon beyond the Apennines, to be told and heard all over the world. Two impossible dreams, two dreams that, once fulfilled, met each other. "

Along with the Giffoni celebration, Straffi also

Kids Trendsetter Award

at this last year’s MIPJunior. The award marks another milestone for Straffi, who was previously named in Variety's 500 most-influential business leaders in entertainment list.

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