Genius Brands to Launch ‘Kartoon Channel’

The newly merged channel will launch in June.
License Global

May 7, 2020

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Following the recent increase in viewership of the Kid Genius Cartoon Channel and Baby Genius TV digital platforms, Genius Brands International announced that it will merge the two channels under one new network brand, Kartoon Channel, which will launch on June 15.  The newly rebranded channel will expand the distribution, which currently reaches more than 100 million U.S. television households and more than 200 million users via OTT and mobile devices.

Kartoon Channel is a digital channel for kids ages 2-11 in age, providing access to more than 4,000 episodes of premium entertaining, enriching and educational content anytime, anywhere in a safe environment. The rebranded channel will now feature content from Genius Brands’ programming catalog and from creators around the world.

“The hallmark of Kartoon Channel is ‘Smart and Safe,’” says Andy Heyward, chairman and chief executive officer, Genius Brands International. “All programs are carefully curated to not only be entertaining and enriching,

but also to ensure there is no violence, no negative stereotypes, no inappropriate language and no excessive commercialization. We are extremely focused on providing positive purposeful content that parents can always know will provide safe viewing for their children.”

Genius Brands has also newly acquired more than 3,000 episodes of programming to feature on Kartoon Channel, including programs from key content suppliers around the world.

Kartoon Channel is now working with Dooya TV, a leader in ad monetization and content optimization technology, to grow ad sales among major cable providers such as Comcast, Cox, DISH and Sling TV. The channel will be distributed across Genius Brands-owned and operated apps, multiple TV providers and over-the-top platforms as both ad-supported video-on-demand and subscriber video-on-demand services. Genius Brands’ current platforms include DISH, Amazon Prime, Sling TV, Comcast’s Xfinity on Demand, Roku, Apple TV and Apple iOS, Android, Cox, Tubi and Xumo, with all transitioning into carrying Kartoon Channel. New platforms launching Kartoon Channel content include SelectTV, RedBox, Plex and Canela Media.

“Through our new strategic partnership with Dooya, the network’s footprint, revenue and discoverability will dramatically increase,” says Heyward. “With so many kids now having the learning-at-home experience, children’s programs that can teach about money, about science, about cooking and DIY, all offer something special that will be embraced by parents as well as kids. ‘The Secret Millionaire’s Club,’ which stars Warren Buffett, teaches kids fun lessons in financial literacy, and ‘Thomas Edison’s Secret Lab,’ which focuses on STEM learning, are a couple of examples of what we are offering on Kartoon Channel.”

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