FuturumKids Announces Licensing Plans for ‘Paddles’

E-commerce-based strategy will underpin present and future properties.

June 16, 2021

Animation and media company FuturumKids, whose new CGI show “Paddles,” is about to launch in several markets, has announced licensing and merchandising plans for the property. It has also announced the launch of an e-commerce platform for both Paddles and all future FuturumKids properties.

The first range of “Paddles” products is already on the way. It will comprise 10 SKUs, ranging from plush toys to apparel, dinnerware, bubble mix and school bags. These will soon be shipped to Futurum Group’s fulfilment centers in London, Dublin and Chicago.

Initial manufacturing and distribution will be in-house, supported by a dedicated D2C e-commerce platform. This will also be the launch strategy for future Futurum properties, several of which are already in development.

However, once the market for products is established, a two-prong strategy will build on the D2C approach, allowing FuturumKids properties to expand into licensing partnerships where appropriate.

“Our licensing and merchandising plans

underline our enormous faith in our business model in general and ‘Paddles’ in particular,” says Brendan Kelly, sales head, FuturumKids. “‘Paddles’ is a wonderful property that is quickly building on a great response from broadcasters to position itself as a successful inspiration for a major licensing and merchandising campaign.”