The company has elevated Suzanne Masri to vice president, marketing, communications and engagement, and promoted Brittany Smith to director, community engagement. In addition, Christina Gorski has newly joined Fred Rogers Productions as marketing associate director.
Masri joined Fred Rogers Productions in 2015 and oversees marketing, branding, publicity and engagement efforts for the company’s portfolio of quality children’s series and brands. During her tenure, she has spearheaded the company’s rebrand to Fred Rogers Productions as well as the implementation of its new creative direction, led the 50th anniversary celebration of “Mister Rogers’ Neighborhood” and helped develop and oversee experiential campaigns for the company’s series, “Daniel Tiger’s Neighborhood,” “Peg + Cat” and “Odd Squad.”
Priorto joining Fred Rogers Productions, Masri directed station relations marketing campaigns for national programming produced by WETA, the flagship PBS station in Washington, D.C. She closely supported a range of films from documentarian Ken Burns and lifestyle series from Martha Stewart and Sara Moulton, as well as children’s series “Clifford The Big Red Dog,” “Super WHY!” and “Maya & Miguel.”
Smith, who joined Fred Rogers Productions in 1994, oversees outreach and engagement efforts aimed at igniting curiosity in young learners. She works closely with PBS stations and community groups across the nation, developing resources and events such as Be My Neighbor Days, which has included more than 150 free events with 53 different public television stations in 62 markets since its inception in 2015. Smith works to foster partnerships with like-minded organizations to build and facilitate engagement opportunities that utilize content inspired by the company’s series. Before joining Fred Rogers Productions, Smith worked in early childhood education and media.
The newest member of the team, Gorski manages marketing, branding and publicity efforts across the Fred Rogers Productions catalog. Previously, she directed publicity campaigns for primetime programming at Fox Broadcasting Company and NBC Entertainment in New York. She built and executed successful strategies for series such as “New Amsterdam,” “Blindspot” and “Bob’s Burgers,” as well as working on unscripted programming, including “The Tonight Show Starring Jimmy Fallon,” “The Red Nose Day Special” and “Christmas in Rockefeller Center.”
“We are so fortunate to have such talented professionals to help guide and support our growth at this exciting time as we launch two new series, ‘Donkey Hodie’ and ‘Alma’s Way,’” says Paul Siefken, president and chief executive officer, Fred Rogers Productions. “Suzanne and Brittany’s leadership has been vital in bringing our mission beyond broadcast. And I’m very pleased to welcome Christina, who has quickly become a valuable member of our marketing team.”
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