Rocket Licensing is planning to work on the consumer products program for the “Floogals” brand, leading with toys, apparel, publishing, gifting, homewares and food.
“We are delighted to be working with Rocket Licensing who have such a great reputation in the licensing business and have delivered so successfully for all the brands they work with,” says Nigel Pickard, creative director, children’s and family, Nevision.
To date, “Floogals” has reached in excess of 11.5 million viewers in the U.K. Since its launch, it has reached more than half of households in the U.K. with young children and more than 60 percent of four to five year-olds. It has also been sold to broadcasters in more than 50 territories worldwide by Zodiak Kids and Universal. The brand is supported with an engaged and active social media strategy, and Rocket will be working on marketing partnerships
“’Floogals’ has a uniquely attractive blend of live action and animation and its appeal can be seen in its huge success as a broadcast program,” says Charlie Donaldson, joint managing director, Rocket Licensing. “This success gives us great scope for developing consumer products and promotional campaigns. We’re really excited to roll out products for this fun, bright, popular brand and so far, we have had an overwhelmingly positive response from both licensees and retailers alike.”
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