Fireman Sam Teams for Halloween Safety

Fireman Sam collabs with Child Accident Prevention Trust for a good cause.
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License Global

October 24, 2019

Fireman Sam Teams for Halloween Safety

Fireman Sam is joining forces with the Child Accident Prevention Trust for a Halloween safety initiative.

To encourage safety on Halloween and Bonfire night, the duo has published their jointly authored safety tips, providing invaluable advice for preschool children and their parents. The tips will help kids avoid injury from fireworks, bonfires and flammable costumes. CAPT works to minimize deaths, disabilities and injuries among children.

 “Fire safety and community spirit remain at the core of Fireman Sam values and our partnership with CAPT around Halloween and Bonfire night safety to launch ‘Fireman Sam’s Safety Hero School’ encapsulates this nicely with important safety advice given in a pre-school friendly way and made easily accessible for children,” says Helen Genia, head, U.K. licensing and hardlines, EMEA, Mattel Consumer Products.

The “Fireman Sam Safety Hero School” initiative, aimed at U.K. preschoolers, was born from the partnership. It promotes fire safety, water safety, safety

in the home, road safety and animal safety.

“The Child Accident Prevention Trust exists to make sure children can lead active lives free from the suffering that serious accidents cause,” says Katrina Phillips, chief executive officer, Child Accident Prevention Trust. “Our work with Mattel, and Fireman Sam’s new Safety Hero School is a wonderful way to engage families with life-saving Halloween and Bonfire Night messages, making sure that children have fun safely.”

A few of the safety tips for Halloween include:

  • If you’re having fun trick or treating in the dark, wear bright and colorful clothes so that you can be seen by cars and other people. You could wear some glow sticks to help you stand out;

    • Hold a torch to make sure you can see where you’re going;

      • When you’re crossing the road, STOP, LOOK AND LISTEN. Stay close to your grown-up and pay close attention; and

        • Put toys and phones away when you’re out and about so you can focus on keeping safe and having fun.

          For the complete list of tips and to download activity sheets, visit


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