,” for a national public service advertising campaign (PSA) that will feature the superhero characters to increase awareness for emergency preparedness among children. The campaign will commence Aug. 10.
In the animated series, secret superheroes, Ladybug and Cat Noir, must put their planning skills to good use to defend Paris from evil forces. And in the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30- and 60-second PSAs that will air in donated media throughout the country.
Ready Campaign messaging includes a four-step approach to preparedness: be informed about different types of emergencies that could occur and their appropriate protective actions; make a family emergency plan
“With the extreme weather threats we face today, we must empower children to play an important role in disaster preparedness, and that starts by meeting them where they are,” says Deanne Criswell, administrator, FEMA. “With the popularity of superheroes like Ladybug and Cat Noir at an all-time high, we can leverage these trusted messengers to engage America’s youth on ways to keep their families safe when disaster strikes.”
“FEMA and the Ad Council have been at the forefront of driving emergency preparedness for 20 years, and while you don’t need Miraculous powers to plan, we are delighted that our superhero characters will be putting their skills to good use and communicating these critical planning messages to the American public,” says Hyde Schram, vice president, global partnerships, ZAG.
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