“With one of the most game-changing shows, ‘Are You Smarter Than A 5th Grader’ is coming back bigger and better than ever; we are excited that Brand Central will be returning and helping us secure best-in-class partners,” says Robert Marick, executive vice president, global consumer products, MGM. “Brand Central’s expertise will be critical for us in the development of a unique and exciting merchandise program.”
The rebooted series will feature all-new episodes hosted by John Cena, who will also serve as an executive producer. The new “Are You Smarter Than A 5th Grader” follows the original’s premise of adult contestants putting their
“We’re thrilled to continue our relationship with the franchise ‘Are You Smarter Than A 5th Grader and the team at MGM,” says Ross Misher, chief executive officer, Brand Central. “With the proven success of the consumer products program the first time around, we are confident the property will resonate with a whole new generation of fans and consumers, especially with a powerhouse platform like Nickelodeon and superstar host John Cena.”
The new “Are You Smarter Than A 5th Grader” will premiere in the U.S. beginning Monday, June 10.
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