eOne is gearing up for “Ricky Zoom’s” debut on Channel 5’s multiplatform preschool brand Milkshake! in the U.K. The episodes are set to air Monday-Friday beginning with season one on April 20.
“Adding to our existing strong roster of international broadcasters, we’re thrilled to be bringing ‘Ricky Zoom’ to the No. 1 weekday preschool destination in the U.K.” says Monica Candiani, external vice president, content sales, family and brands, eOne. “The show is full of enjoyable all-bike adventures that will ignite young imaginations, and we look forward to introducing the colorful world of Wheelford to future fans in the U.K. ahead of the consumer products rollout later this year.”
Milkshake! is cranking up the excitement around the show’s terrestrial launch in the U.K. with pre-promotional on-air exposure and social media support. eOne is backing its latest pre-school property with an investment in PR and digital marketing activity to drive tune-in.
eOne is readying the digital release of three “Ricky Zoom” songs that will include an extended version of the theme tune and two all-new original songs – which will be available on streaming platforms from mid-April. A nationwide influencer outreach campaign spanning parenting influencers, with a combined platform of 1.2 million across the U.K., will promote the brand values of fun and family to encourage co-viewing and kids to create their own outdoor bike-style adventures together.