EOne Expands Japanese Footprint

"Peppa Pig" and "PJ Masks" will make their way to Japan.
License Global

June 30, 2021

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Entertainment One announced that two of its animated series, "Peppa Pig" and "PJ Masks," will be broadcasting on TV Tokyo in Japan.

"PJ Masks" has been picked up for the first time by a Japanese terrestrial broadcaster. TV Tokyo will broadcast 26 episodes of season one.  

TV Tokyo first launched a short version of "Peppa Pig" on the Kinder TV timeslot in October 2017. They are now looking to build on the growing fanbase by expanding the offering of the full version to their preschool audiences on a new weekend timeslot. The broadcast lineup has been further bolstered by additional platforms, including Disney Japan and Netflix, which have the rights to the series and have expanded the show's availability throughout the market.

The "Peppa Pig" consumer products program first debuted in March 2018 via an exclusive "Peppa Pig" pop-up shop in the Takashimaya department store in Tokyo. The "Peppa Pig" licensing program currently has 33 licensing partners. eOne is accelerating both brands' licensing

drive by collaborating with Dentsu as the master CP agent.

"We're thrilled to reach new audiences in Japan with our beloved children's animated series," says Olivier Dumont, president, family brands, eOne "TV Tokyo offers best-in-class children's entertainment and we're proud to add them to the global 'Peppa Pig' and 'PJ Masks' families."

"'Peppa Pig' is already a global phenomenon and we are glad to have the show on our channel," says Sayako Muramatsu and Ryota Kawamura, TV Tokyo, in a joint statement. "We're also very happy and excited to be able to bring 'PJ Masks' for the first time to our Free TV audiences in Japan."  

Audiences will be able to enjoy the series starting July 3.

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