Wicked Cool will launch a kid-safe range of cooking items and tools come November, in an exclusive partnership with retailer Walmart. The cooking line is designed to empower children of all culinary levels and encourage them to improve their skills.
"There is clearly a new trend taking place in the kitchen, as children of all ages are now aspiring to not only cook with their parents, but to be a chef like those they are seeing on 'MasterChef Junior," says Vivi Zigler, president, digital, brand and audience development, Endemol Shine North America. "The new 'MasterChef Junior' cooking sets are the perfect way to introduce children to culinary essentials and a valuable extension of the 'MasterChef Junior' brand."
"Kids and families across the U.S. have loved 'MasterChef Junior,' making it a top-ranked show
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.