
October 18, 2019

Located at The Mills – a renovated retail, culture and arts space in Tsuen Wan – the new “MasterChef” Academy campus allows kids and adults to learn recipes inspired by the show in a new immersive experience.
“China is a key growth market for brand licensing, and activations such as this that work so well in a local market, and for all ages, really demonstrates the relevance of our brands to multiple audiences,” says Jane Smith, group director, brand licensing, gaming, Endemol Shine Group. “Experiential is a real focus for the growth of the ‘MasterChef’ brand, and MasterChef Academy offers people a unique opportunity to experience ‘MasterChef’ as a real participant rather than just a passive viewer.”
Watched globally by more than 300 million viewers in 200 territories, “MasterChef” has been brought to the boil in Hong Kong
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.