Elvis has re-entered the building through a new streaming deal with Cinedigm in partnership with Elvis Presley Enterprises. The launch of an exclusive ad-supported and linear streaming service, The Elvis Presley Channel, will comprise Elvis Presley archival content and specials, as well as musical content from influential rock ‘n’ roll artists who inspired the music industry. The deal was negotiated by Josh Thomashow, executive director, acquisitions, Cinedigm, and Andrew O. Miller on behalf of Authentic Brands Group (ABG).
“We are thrilled to partner with Cinedigm to launch The Elvis Presley Channel,” says Marc Rosen, president, entertainment, ABG, which owns Elvis Presley Enterprises. “The Elvis fandom is incredibly passionate and Cinedigm is best-in-class when it comes to serving fervent fan bases.”
Expected to launch early 2022, Cinedigm is planning to make The Elvis Presley Channel available in the U.S. and Canada for linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices and the web. Cinedigm plans to distribute the programming across the broader OTT landscape to its network of distribution partners in the streaming space including Samsung, Pluto, Roku, Hulu, Amazon, Tubi and many more.
"There are few individuals more iconic than Elvis Presley, he transcends time, genre and medium,” says Erick Opeka, president, Cinedigm Digital Networks. “The opportunity to build a branded channel around Elvis opens up streaming possibilities to an entirely new demographic in the fastest-growing segment of the ad-supported business. The channel will allow a whole new audience to experience Elvis, while also giving his fans a more in-depth look at their idol.”
The launch of The Elvis Presley Channel continues Cinedigm’s expansion into the legacy icon space that began last year through the launch of The Bob Ross Channel.