Maurizio Distefano Licensing, which manages licensing for the "Masha and the Bear" brand in Italy and Switzerland, has announced a major deal with Edizioni Play Press for new activity books in kiosks all over Italy.

Since January, magic albums, stickers albums, puzzle books and drawing and coloring books featuring "Masha and the Bear" have been available in kiosks across the country. A new album will be available every month. 

"It's no surprise that demand for 'Masha and the Bear' products remains so high," says Maurizio Distefano, president, Maurizio Distefano Licensing. "After many years, it's still one of the most-watched children's series on several platforms. This collaboration with Edizioni Play Press will be eagerly welcomed by a vast number of youngsters, who will enormously enjoy reading, creating and playing with 'Masha and the Bear.'"