'Dora' to Lead English Language Programs

Nickelodeon Consumer Products and Oxford University Press have signed a global agreement to create an English Language Teaching program featuring “Dora the Explorer.”
License Global

February 14, 2019

'Dora' to Lead English Language Programs

The partnership will assist 200,000 children English across 30 countries and is the first of its kind for both OUP and is Nick’s first comprehensive ELT item.

The story-based series will use books, videos, songs and other resources to teach language fundamentals. In addition, a series of readers will offer content from other Nick properties including “Team Umizoomi” and “Blaze and the Monster Machines.”

The English language Teaching program will be available in all markets outside of North America. “Nickelodeon’s characters have captivated kids for decades and now they will engage and empower young students as they start their English language learning journey,” says Mark Kingston, senior vice president, International, Viacom Nickelodeon Consumer Products.

“Nickelodeon’s characters have captivated kids for decades and now they will engage and empower young students as they start their English-language-learning journey. The goal of our collaboration with Oxford University Press is to create

a compelling ELT program that both teachers and parents can use at school or at home. The goal of our collaboration with Oxford University Press is to create a compelling ELT program that both teachers and parents can use at school or at home.”

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