Disguise Scores ‘Bluey’ Costume Rights

“Bluey” has given costume rights in the U.S. to Disguise.

May 12, 2021

Disguise, the Halloween costume division of toy and consumer products manufacturer, Jakks Pacific, has announced U.S. rights for the children’s animated television program “Bluey.”

“’Bluey explores the important themes of family life, parenting and imaginative play,” says Tara Hefter, executive vice president and general manager, Disguise. “It has a huge fan base of preschoolers and parents that will be thrilled with our new line of ‘Bluey’ costumes. Our new partnership with BBC Studios has created some exciting new additions to our 2021 line. We expect to see a positive reaction from fans and at retail this fall.”

Disguise is set to design, market, manufacture and distribute costumes and costume accessories for “Bluey” commencing in 2021.

“’Bluey’ is our fastest growing show in the U.S. and we’re looking forward to this meaningful partnership with Disguise that will bring the ‘Bluey’ characters to life with their high-quality costumes and accessories,” says Suzy Raia, vice president, consumer

products and business development, BBC Studios. “’Bluey’ fans will now have the chance to dress up this Halloween and be a part of this sweet Blue Heeler family.”

Disguise’s costumes for “Bluey” will be available only at Walmart this fall 2021 as a first-to-market launch.