In addition to a slate of new partners such as Vans and CVS, many of the TV event’s licensees from last year are returning. Agreements include collaborations in the apparel, footwear, accessories, toys and home goods. Partners for the program this year include:
- Vans (footwear, apparel)
- Vineyard Vines (apparel)
- Build-A-Bear (plush toys)
- CVS (gifts, novelties)
- Knockaround (apparel)
- Crazy Boxer (apparel)
- Tervis (drinkware)
- Princess Cruises (events, promotions)
“For more than three decades, Shark Week has been summer’s must-watch pop culture phenomenon, drawing in millions of viewers to explore the ocean’s depths with these powerful and mysterious creatures,” said Carolann Dunn, vice president of consumer products licensing, Discovery, Inc. “We are thrilled to bring fans such a diverse slate of merchandise to help them show their love for Shark Week this summer and beyond.”
Last year marked Shark Week’s 30th anniversary. The long-running television programming event marked the occasion with a slew oflicensing deals
across consumer product channels.
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