Discovery has announced its list of partners for the 2020 licensing program for “Shark Week,” television’s longest-running summer event.

“Shark Week” is airing Aug. 9 – Aug. 16 with a lineup of original shark-themed programming. The accompanying consumer products program for the event series includes new and returning partners across apparel and accessories, toys and publishing categories. 

New Partners for 2020 Include:

Proving the enduring success of the “Shark Week” licensing programming, an extensive list of partners is returning in 2020.

Returning partners in the toys vertical include:

A number of accessories partners are returning for this year’s Shark Week as well.Returning accessory partners are:

In the publishing category, Discovery has also re-teamed with Meredith on a shark-themed bookazine, The Ultimate Book of Sharks, which will be available on newsstands and retailers in August. 

“Every year, we look forward to enhancing our viewers’ love for ‘Shark Week’ by providing them with an appealing and diverse slate of merchandise,” says Carolann Dunn, vice president, consumer products licensing, Discovery. “Our goal is to allow shark lovers to go beyond watching shark-themed programming by wearing or playing with shark-themed products and this year’s consumer products programming provides the opportunity to do just that.”

For up to date information on ‘Shark Week’ as well as photos and videos, follow #SharkWeek on Twitter, Instagram, Facebook and Snapchat.

This year marks the 32^nd anniversary of “Shark Week.” Last year, Discovery has announced an Amazon storefront for merchandise inspired by the week of television programming.