DIC To Rebrand Programming Block with KEWL Results

It’s all about being KEWL over at DIC Entertainment as the company announced it will rebrand its Saturday Morning CBS morning block “KEWLOPOLIS” to broaden its appeal to both girls and boys. The new KEWLOPOLIS programming block (for

April 6, 2018

It’s all about being KEWL over at DIC Entertainment as the company announced it will rebrand its Saturday Morning CBS morning block “KEWLOPOLIS” to broaden its appeal to both girls and boys. The new KEWLOPOLIS programming block (formerly called Secret Slumber Party) will feature Care Bears, Strawberry Shortcake, Horseland, Cake, Sushi Pack and Dino Squad and Kewl branded interstitials. The new TV initiative is part of an overall integrated media plan to create an overall Kewl brand. Currently the Kewl brand has a magazine and a Web community. Other initiatives: Kewl Radio, a new TV review series currently in development and www.kewlstudios.com, a 24/7 video community site where kids can pick their own channels and programming to watch; download and watch offline; kid-safe chatting and community features; games, celebrity videos/interviews from

KEWL Magazine

; and information about all of DIC's programming. The Kewlopolis initiative follows a slate of news from DIC, including the acquisition of the evergreen Eloise brand; an exclusive partnership with Wal-Mart for a Mommy & Me direct to retail program launching this fall; and the fall 2007 retail launches of “Horseland” and “Cake.”


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