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DHX Brands Renews Deal with Master Toy Partner

DHX Brands Renews Deal with Master Toy Partner
DHX Brands, the brand management and consumer products arm of DHX Media, has renewed its deal with Golden Bear to become the global master toy partner for its preschool series “Twirlywoos" through 2020.

“On screen, the lovable ‘Twirlywoos’ have captured the hearts and minds of preschoolers around the world, and the wonderful toys from Golden Bear have allowed children to extend that enjoyment into real life,” says Tom Roe, commercial director, DHX Brands. “We’re thrilled to continue our partnership with Golden Bear, and look forward to working with them on ‘Twirlywoos’ toys in the coming years.”

Golden Bear assumed the role of master toy partner in 2014 and has since launched a wide range of toys, including the Big Red Boat Playset, the Run-Along Twirlywoos line and the Chatty Twirlywoos, a line of soft toys with sparkly fabric and big feet that talk when you press on their tummies.

DHX Media will be exhibiting at Brand Licensing Europe on Oct. 9-11 at London’s Olympia.

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