The products will be introduced exclusively in Home Bargains and Quality Save stores throughout the U.K.

License Global

July 29, 2019

1 Min Read

DHX Brands has announced a new direct-to-retail collaboration for a line of “In the Night Garden” products.

Launched as a direct-to-retail promotion with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the U.K. this summer. The range includes a host of items that are currently not available from other existing “In the Night Garden” licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, toweling robes, gift bags and feeding products such as bibs and sipper cups.

The agreement between “In the Night Garden” brand owner DHX Media and TJ Morris was negotiated by leading licensing agency CPLG. The agency has represented the property in the U.K. and Australia since 2014.

Read more about:

DHX Brands

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like