To develop the assortment,
tapped Phillipson and his consultancy, design_lead_play_, an LA-based company that designs and develops products and IP in the kids’ entertainment and gaming space. The new Gigantosaurus toys will launch globally in the spring.
United Smile’s debut Gigantosaurus toy range includes a collection of figurines, playsets, vehicles, and tech toys for children ages 3-6. The new products will be available through a global network of distributors.
“I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy line,” says Darren Lee Phillipson, toy and content development architect and founder, design_lead_play_. “We have come up with some amazing features and play patterns to take the Gigantosaurus experience
“design_lead_play_ designed an amazing toy line, which combines the great content of this standout series and the play value of the toy line,” says Josue Rosenzweig, president, United Smile. “We are delighted to transform these ideas and prototypes into full range of must-have toys.”
“design_lead_play_ has done an amazing job designing a toy range that reflects the DNA of the series as well as its emotion and fun. Kids will be completely immersed in the imaginative world of Gigantosaurus each time they play with this new collection,” says Bruno Danzel d’Aumont, vice president of international licensing and marketing for Cyber Group Studios.
The comedy adventure series is currently streaming worldwide on Disney+ and Netflix and airing around the world on major channels such as Disney Junior (worldwide), France Télévisions, RAI YOYO (Italy), Tiny POP (UK), Super RTL (Germany), RTVE - Clan (Spain), CCTV (China), TV Azteca (Mexico) and NHK (Japan), among others.
Cyber Group Studios is exhibiting at Brand Licensing Europe.
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