“Crunchyroll’s global growth has been incredible,” says Joanne Waage, general manager, Crunchyroll. “We launched in 2006, and it took us about 10 years to hit one million subscribers. It took us only two years after that to break two million and even less than that to hit three million subscribers, where we are today. But we don’t just measure success based on paying subscribers. We have an active and growing AVOD community of over 70 million registered users. Our goal has always been to grow the love of anime globally, and these numbers show our labor of love is paying off – and this is just the beginning.”
Earlier this year, Crunchyroll announced itsinaugural slate of Crunchyroll Originals, with 12 total series announced thus far in addition to a merchandise plan
. Crunchyroll also currently curates theCrunchyroll hub on HBO Max
, bringing select titles to the platform each quarter.
“Crunchyroll is a pioneer in the direct-to-consumer space, who for the last 14 years, has shown the industry first-hand what it takes to build a successful DTC business with a die-hard, passionate fan base supporting it,” says Tony Goncalves, chief executive officer, Otter Media. “I am so proud of the entire Crunchyroll team for this incredible accomplishment and for their continued focus on harnessing the global anime community through authentic storytelling. It’s what makes Crunchyroll so much more than a DTC – it’s the preeminent anime brand globally.”
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