Cottonwood Media has signed a deal with U.S.-based Bentex Group to launch a line of apparel for the drama series “Find Me in Paris.”
The deal was brokered by Beacon Rock Growth, licensing agency for “Find Me in Paris” in the U.S. and Canada, in partnership with Ana Micoud, who leads Cottonwood’s licensing business through her company The Wizards.
“We have seen tremendous results for ‘Find Me in Paris’ in the U.S., not only in terms of viewing figures but also thanks to the level of engagement from fans across multiple social media platforms,” says Ana Micoud, owner, The Wizards. “We can’t wait to see the beautifully created fashion lines from Bentex hitting the market, as they have a brilliant track record when it comes to reflecting the heart of brands.”
Bentex Group will develop a range of core apparel featuring t-shirts, dresses, separates, as well as product extensions with dance and swimwear for tween girls in North America.
“We are very excited to be working with Cottonwood on the launch of ‘Find Me in Paris’ apparel,” says Susan Peia, external vice president, licensing, Bentex Group. “The beauty of this series should inspire girls to dream of their future and dance to their heart’s content.”