Care-A-Lot Club is a “YouTube-first” series featuring the Care Bears characters and some of their closest friends. The six episodes feature all-original music videos and pop songs in a style that complements the “Care Bears: Unlock the Magic” 2D animated TV series.
Care-A-Lot Club features kid-relatable themes with a nod to the Care Bears’ nearly 40-year history, including episodes on best friends, love, togetherness, self-care, sharing and birthdays. Videos are viewable at youtube.com/CareBears.
“We’re ecstatic to see the momentum of “Care Bears: Unlock the Music” continue with a Season 2 of more original pop songs and more music videos,” says Kristeen Tibbits, marketing head, Cloudco. “Our dance skills at Cloudco were getting quite rusty overthe last year, so the timing is great to pick up some new moves from the Care Bears as we all emerge from this global pandemic and return to our previous disco/break-dancing/hip-hop obsessed public lives.”
The launch of Care-A-Lot Club aligns with the relaunch of Care Bears toys with new master toy partner, Basic Fun!. The new toy line rolled out at Walmart.com and is now available in-store at Walmart and Target as well as Amazon.com and other online and brick and mortar retailers across the U.S., U.K. and Canada.
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