November 5, 2018
The “We Bare Bears” collaboration initially launched in January with toys, home goods, stationery, accessories and more.
“We’ve seen the ‘We Bare Bears’ franchise go from strength to strength in our region, leaving an impressive bear-shaped pawprint on the licensing industry,” says Vikram Sharma, vice president, Cartoon Network Enterprises, Asia Pacific. “The show has such energy, innocent humor and universal charm, and its mass appeal goes all the way from children to young adults. As one of the world’s most ambitious retailers, Miniso is the ideal partner to showcase the series’ three bear brothers¬–Grizzly, Panda and Ice Bear–as they’ve never been seen before.”
In a separate deal, Cartoon Network Enterprises has partnered with sneaker boutique Bait and Medicom to launch a set of four collectible “Rick and Morty”-inspired [email protected] figures.
The dolls feature the title characters in their iconic costumes and are available in
miniature and 4x sizes. The line will be available online at BaitMe.com and will be featured at ComplexCon, which takes place in Long Beach, Calif., Nov. 3-4.Subscribe and receive the latest news from the industry.
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