According to the NPD, “Ben 10” is among the top 10 action figures in the UK, France, Italy and Spain.

“Our partners have done an amazing job of capturing all the elements boys love from the show and translated them into innovative, engaging products that give kids the chance to live up to their dream of becoming Ben,” says Jo Broadfield, vice president, Cartoon Network Enterprises EMEA.

Additional initiatives include the Ben 10 “Omnitrix Glitch” microsite, a coding education platform, influencer partnerships, retailer activations, themed entertainment, costumed meet and greets and more. “Ben 10” season three will launch next year.