Cloudco Entertainment, owner of the Care Bears franchise, has announced six new animated “Care Bears: Unlock the Magic” specials set to air on Narrative Entertainment’s commercial children’s channel, Tiny Pop, and four new U.K.-based consumer product licensees.

Launched on free-to-air broadcasters, Tiny Pop and POP in 2019, “Care Bears: Unlock the Magic,”will soon add six new animated specials to its existing Care Bears content slate, the first of which, “Grumpy’s Ginormous Adventure,” premiered on Tiny Pop May 20. The debut of the other specials will be announced shortly, with all leaning into bigger, more theatrical stories from the Care Bears while nonetheless remaining true to the look and style of the animated TV series on which they are based.

Capitalizing on the brand’s popularity, Bulldog Licensing, Care Bears’ U.K. agent, has recently signed new brand partners including Gibsons Games for jigsaw puzzles, Flamingo Candles for candles, Pawprint Trading for pin badges and embroidered badges and Famous Forever for apparel such as T-shirts, hoodies and sweatshirts. The new partners join an existing family of U.K. Care Bears partners that includes Fizz (gifting), Somerbond (loungewear and nightwear), Basic Fun! (toys, plush and collectibles), Bioworld (clothes, bags, gifts and accessories), Dennicci (infant and babywear) and many others.

Related:10 Minutes With … Cloudco Entertainment on the Success of ‘Care Bears’ in Brand Licensing

“We’re thrilled to announce that the first of six brand-new ‘Care Bears: Unlock the Magic,’” says Sean Gorman, president, Cloudco Entertainment. “This fresh content continues the Care Bears’ commitment to promoting empathy and positivity, but also showcases a ton of (perhaps unexpected) wild fantasy, humor and fun. We’ve always promoted The Care Bears as the rare commercial brand that’s also authentically caring, sharing and emotionally impactful.”