Bulldog Licensing has announced it will accelerate the licensing program for “Sesame Street” to continue to grow the property in both the adult and kids’ categories in the U.K.

The announcement follows recent news that “Elmo’s World” will be broadcast on Tiny Pop in the U.K. “Sesame Street” is also ramping up its global licensing efforts to commemorate the 50th anniversary of the children’s TV program.

“Few popular children’s brands could hope to enjoy the enormous affection that ‘Sesame Street’ inspires,” says Rob Corney, group managing director, Bulldog Licensing. “This is an inspirational brand that, in its 50thyear, is still inspiring new products and new shows, offering education with a large helping of fun.”

“Elmo’s World” is produced by Sesame Workshop, the nonprofit educational organization behind “Sesame Street.”