Bulldog Licensing has announced new licensing deals for Odo, the little owl with big ideas. A new publishing deal includes two English-language book titles from Pan Macmillan launched in March and a further two titles will publish later this year.

The first two titles – Odo “Super Owl!” and Odo “The Egg” – invite children to join Odo and his friends in their adventures at Forest Camp in picture book stories that help to build self-confidence and empathy in preschoolers, just like the TV show.

The U.K. licensing program for Odo is now well under way, with several new partners appointed. They include Poetic Brands (apparel), RJ Bags, Roy Lowe (character socks) and Rainbow Productions (children’s characters for commercial events). There’s also the master toy partner, Wow Stuff, a byword for innovation and award-winning partner to Tier One brands. The licensing program is also beginning to roll out in key international territories.

The Bulldog-managed licensing campaign is building on the growing popularity of the 2D-3D animated series for preschoolers in which a little owl at the Forest Camp for Young Birds learns about friendship and self-belief among a diverse and delightful group of feathered creatures.

Season 1 airs on weekdays on Milkshake! in the U.K. Season 2 is currently in development. Internationally, Odo has been sold to 145 countries and many major broadcasters including Kika (Germany), RAI (Italy), ABC Kids (Australia), Canal+ (France), MiniMini+ (Poland), Warner Discovery (Latin America), Tencent (China), Knowledge Kids and TVO Kids (Canada).

“Warmth, humor and very engaging characters are combined with themes of creativity, imagination, kindness and friendship in this winning and delightful TV series,” says Sophie Yates, brand manager, Bulldog Licensing. “Odo is enjoying a very strong response from broadcasters and viewers – and we have no doubt this appealing and original character will be equally popular with licensees.”