Bulldog Licensing will be creating a licensing program for the show Cloudo Entertainment series “Boy Girl Dog Cat Mouse Cheese” on CBBC.

Bulldog and Cloudco are discussing the property with potential partners across children’s apparel, accessories, publishing, puzzles and games, stationery and homewares, among others.

“’Boy Girl Dog Cat Mouse Cheese’ is really relevant to today’s children and tweens, and approaches the subject of blended families with humor and fun throughout,” says Sophie Yates, licensing executive, Bulldog Licensing. The unique, recognizable characters and animation provides brilliant style guides for licensees to work with for new product development. The show has been incredibly well received and is set to grow in popularity as the forthcoming series launches.”

The deal comes following the debut ‘Boy Girl Dog Cat Mouse Cheese’ in November 2019.

 “Bulldog has built extremely successful licensing programs for our properties thus far, and we look forward to seeing the key themes of ‘Boy Girl Dog Cat Mouse Cheese’ come to life through what we’re confident will be a successful range of licensing partnerships,” says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment.