Brand with Influence will now work with existing licensees to expand the series’ presence at retail. Planned launches include toys from master toy partner Simba, daywear from Bioworld, nightwear and underwear from C&M licensing and partywear from Amscam.
Brands with Influence is also exploring opportunities in publishing, stationery, bags, homewares, dress up, arts and craft and confectionery
The new “Wissper”-inspired collections are set to launch in 2019.
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