Licensees set to launch “Bluey” products in Germany, in addition to master toy partner,
(co-branded classic games, Play-Doh), HTI Toys (large role play, cases, bubbles, outdoor toys), OTL (headphones, walkie talkies, microphones),
(puzzles, proprietary formats),
(lunchboxes, bottles, tableware) and
(Toomies bath toys).
“We are delighted to be working with the Studio 100 team, who bring a wealth of licensing experience in the preschool space in these markets,” says Gaby Dior, EMEA licensing manager, BBC Studios. “With their team of experts on board, the success of ‘Bluey’ on the Disney platform, the launch of the German language YouTube channel and strong launch plans from Moose and other partners, we are ready. I am looking forward to building the Bluey program in this key market for EMEA.”
See BBC Studios at
, which takes place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.
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