The deal includes three new partners for the brand including Just Play (preschool toys), Vtech (early learning toys) and Cardinal (games and puzzles). VNCP will also be on-hand during this year’s Licensing Expo to uncover potential partners for the new property.
“‘Blue’s Clues & You!’ is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids and also to terrific licensing partners who can bring these beloved characters to life through product,” says Jennifer Caveza, senior vice president, toys, Viacom Nickelodeon Consumer Products. “‘Blue’s Clues’ was Nickelodeon’s first-ever billion-dollar consumer products brand, and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”
“Blue’s Clues & You!” is a refreshed version
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