YouTube personality Blippi will work with Jazwares as master toy partner and Printers Row Publishing Group as publishing partner, under the Studio Fun imprint.

Jazwares will debut a full Blippi toy line at retail in spring 2020. The range will feature toys inspired by Blippi’s content, including collectible blinds, figures, vehicles, playsets, plush, novelties, musical instruments, bath toys and more.

“We’re excited to bring Blippi to real life from YouTube in a way that amplifies the humor, edutainment and Blippi personality factor in a way that resonates with kids and parents alike,” says Laura Zebersky, chief commercial officer, Jazwares. “From video games to global blockbusters, Jazwares excels at bringing the kind of content that evokes super fandoms to life, and Blippi is no exception! We believe this is the next step in giving consumers what they want.”

Studio Fun products from PRPG include 8x8 picture story books, coloring and activity books and board books. Products will hit the market this fall and summer 2020.

“We are so excited to bring Blippi's humor and kid appeal to our new line of books,” says Rosanne McManus, vice president, publisher, Printers Row Publishing Group. “These storybooks and interactive board books are sure to be a favorite of both kids and their parents.”

With more than 400 million monthly views and 8 billion total views, Blippi has presence on both YouTube and Amazon Video. Blippi is represented by UTA.