Beer brand Bira 91, in collaboration with Warner Bros. Consumer Products, announced the launch of an exclusive merchandise collection inspired by the newly released HBO Original series “House of the Dragon,” the successor series to “Game of Thrones.” 

The exclusive “House of the Dragon” x Bira 91 merchandise celebrates the season of Fire and Blood and is dedicated to fans across India. The collection includes products inspired by the Seven Kingdoms and includes limited-edition glassware, graphic t-shirts and collectibles like bar blades and coasters. The collection is available to Indian fans on the Bira 91 Merch Shop.   

“Bira 91 and the ‘House of the Dragon’ coming together is the perfect recipe for a blockbuster! “We are thrilled to partner with Warner Bros. Consumer Products and celebrate the release of ‘House of the Dragon’ with the launch of our exclusive merchandise collection,” says Ankur Jain, founder and chief executive officer, Bira 91. “As a lifestyle brand, we strive to build unique consumer experience across many touchpoints and this collaboration does just that. As fans of the ‘Game of Thrones’ franchise, we are really excited for the new show and are sure that this season, fire will truly rein.” 

To celebrate the Bira 91 x “House of the Dragon” collaboration, Bira 91 conceptualized an activation placing dragon eggs at multiple partner restaurants and bars across Delhi, Mumbai and Bengaluru. This was accompanied with a social media campaign wherein “Game of Thrones” and “House of The Dragon” fans stood a chance to win the limited release merchandise. 

Related:10 Minutes With … Warner Bros. Discovery

“Already, ‘House of the Dragon’ has received a tremendous response from fans across the world,” says Vikram Sharma, head, consumer products, advertising and partnerships, Warner Bros. Discovery India, Southeast Asia and Korea. “To continue to build the excitement, this unique association with Bira 91 will bring the show even closer to the fans in India, giving them yet another opportunity to enjoy and experience this legendary franchise.” 

House of the Dragon streams on Disney+ Hotstar in India with new episodes available every Monday. 

Warner Bros. is exhibiting at Brand Licensing Europe 2022. Find out more info here.