‘Bing’ Grows in Benelux

Eighteen new licensees are now on board.
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License Global

March 26, 2021


Acamar Films' preschool show "Bing" has 18 new licensees, with new products and continued expansion.

Dutch cosmetics company Caresse is the latest partner to join "Bing's" licensees for the region and produce a range of health and beauty products. This new deal follows recent renewals with Vadobag (bags, cases and umbrellas), Aymax (bedding) and Veldkamp (meet & greet). TM Essentials have also widened their "Bing" portfolio to offer bath accessories and kids' room furniture. 

Also, master toy partner Spectron is expanding its range and is launching hero lines "Bing's" Squeaking Talkie Taxi, Bedtime "Bing" with Owly and Train and Mini House playsets for spring/summer. 

"We are delighted that 'Bing' moves and delights an ever-growing number of fans in the Benelux region," says Laura Clarke, head, EMEA, licensing and merchandising, Acamar Films. "' Bing' has been warmly embraced by audiences and retailers alike and we are working hard to continue its growth, especially looking forward to the

brand-new Bing live show coming this Autumn. We also have more very exciting news in the months ahead."

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