‘Bing’ Grows in Benelux

Dutch cosmetics company Caresse is the latest partner to join "Bing's" licensees for the region and produce a range of health and beauty products. This new deal follows recent renewals with Vadobag (bags, cases and umbrellas), Aymax (bedding) and Veldkamp (meet & greet). TM Essentials have also widened their "Bing" portfolio to offer bath accessories and kids' room furniture. 

Also, master toy partner Spectron is expanding its range and is launching hero lines "Bing's" Squeaking Talkie Taxi, Bedtime "Bing" with Owly and Train and Mini House playsets for spring/summer. 

"We are delighted that 'Bing' moves and delights an ever-growing number of fans in the Benelux region," says Laura Clarke, head, EMEA, licensing and merchandising, Acamar Films. "' Bing' has been warmly embraced by audiences and retailers alike and we are working hard to continue its growth, especially looking forward to the