‘Bing’ Bangs Out Host of New Deals

License Connection has inked a series of deals including big-screen showings in the Netherlands for Acamar Films’ animated preschool series “Bing.”

License Global

April 9, 2019

The deal will see “Bing” appear at daytime screenings of participating Vue Netherlands theaters across the country. Vue’s showings of the animated series will be part of its broader Mini Mornings parent and toddler program. Each screening will feature seven interactive “Bing” shorts.

“We are very excited to have these partners joining the ‘Bing’ licensing program,” says Daphne Kellerman, founder and owner, License Connection. “This is just the beginning, and we see the huge potential of this joyful property.”

Along with the Vue Cinema’s deal, License Connection has also signed partnerships with publisher Meis & Maas, Videoland (SVOD), Just for Kids (SVOD and DVD) and Ravensburger (puzzles and games). Other recent deals include Aymax (home textiles) and Vadobag (bags and accessories), due out later this year. The new partnerships build on

Golden Bear’s “Bing” toy deal

from earlier this year.