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Beano Studios Taps Rocket Licensing as U.K. Agent

Beano Studios Taps Rocket Licensing as U.K. Agent
Beano Studios has appointed Rocket Licensing as its U.K. licensing agent and has promoted Angeles Blanco to director of global licensing.

Rocket Licensing, which specializes in strategic marketing plans and brand building, will work to expand Beano’s licensing program across the U.K. and Ireland.

“As Beano Studios continues to grow its offering, we are excited to have Rocket Licensing on board to extend our licensing portfolio in the U.K.,” says Emma Scott, chief executive officer, Beano Studios. “With a proven track record of success, I’m confident they will provide opportunities in new categories and build upon our existing licensing partners.”

“Rocket Licensing is delighted to be working with Beano Studios to help maximize the potential of the Beano portfolio of brands,” say Rob Wijeratna and Charlie Donaldson, managing directors, Rocket Licensing. “Beano has been an important part of growing up for generations and remains as relevant and important now as it has ever been.”

Angeles Blanco has been promoted to director of global licensing after two years with Beano, where she spearheaded the new licensing strategy across the brand. In her new role, Blanco will lead the development of Beano’s global licensing program and work alongside Rocket Licensing and international agents to grow Beano’s local licensing efforts.

“I am looking forward to working closely with Rocket Licensing to further develop our licensing opportunities,” says Blanco. “Beano is loved across four generations, and powered by our freshly transformed brand, our new content output and rapid digital growth, we’re able to offer a unique proposition to new partners.”

Bettina Koeckler will continue to serve as senior consultant on the strategic development of Beano Studios brands.

Beano Studios is exhibiting at BLE on stand E87. Rocket Licensing is exhibiting on stand B5.

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