Banijay Brands has appointed brand management agency WP Brands to represent “Peaky Blinders” and “Simon’s Cat” in Australia and New Zealand as part of the continued expansion of its brand footprint.

Banijay Brands is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.

BBC One series “Peaky Blinders” launched season five on last year. The series has aired across more than 183 countries, as well as internationally on Netflix, including in the U.S.

“WP Brands has a stellar reputation and we are thrilled to now partner with the business on these hugely popular brands,” says Jane Smith, group director, brand licensing, Banijay Brands. We have a shared passion and belief in the appeal for customers in Australia and New Zealand.”

Created by illustrator, animator and director Simon Tofied, “Simon’s Cat” was first seen on YouTube in 2008. Today, it is a worldwide phenomenon seen in more than 100 countries, with seven million fans on Facebook, two million followers on Instagram and more than one billion views on YouTube.

“WP Brands is excited to be working alongside a phenomenal media partner like Banijay Brands and we are looking forward to further building on the consumer products offering in our market,” adds Lim Mi-Kyoung, managing director, WP Brands. “We can’t wait to bring fans more opportunities to engage with these two exciting and wildly popular brands.’’

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