'BabyRiki' Takes Steps in China

Fun Union has entered into a slate of deals over the last few months for its preschool series “BabyRiki” in China.
License Global

December 20, 2018

'BabyRiki' Takes Steps in China

Northern European dairy brand Lakto has signed on to release a range of “BabyRiki”-inspired dairy products in mainland China.

The product line includes fresh cheese, yogurts, milk-based puddings, nutritionally enhanced milk and more.

The line was initially available from August through November and will once again hit store shelves at 160 retail locations in Q1 of 2019. “We like that the ‘BabyRiki’ series helps children and parents,” says Susie Sun, marketing director, Lakto.

“Children are entertained and learn through watching episodes, while mothers can access a whole range of parenting resources to guide their child’s development. Now, the same mothers turn to the ‘BabyRiki’-themed dairy products to make a healthy choice for children’s snacks.”

Earlier this month, toy manufacturer King Bee unveiled a line of “BabyRiki” toys at the Hamleys Beijing Flagship. More than 30 items channel the "BabyRiki" message of communication, creativity, critical thinking and cooperation. “BabyRiki" will soon

launch at the new Hamleys Hangzhou store.

Last month, a “BabyRiki”-themed restaurant opened in Wuhan, China. The coffee shop offers 600 square meters of themed space, multiple play areas, a workshop and more, as well as branded dairy products on site.

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