The deal will see Toy Plus develop toy vehicles, figurines and playsets based on the series, aimed at the show’s target demographic, kids ages 4-8.
APC Kids and Ferly share global distribution rights to “MiniMecs,” while Ferly manages global consumer products and gaming rights. Actively seeking broadcasting partners, Ferly and APC Kids recently pitched the show together to a full audience at Cartoon Forum, kindling the interest of major networks.
“We’re building ‘MiniMecs’ into something truly enjoyable and immersive for kids and aspire to do that equally well in animation, toys, apps and games,” says Laura Nevanlinna, chief executive officer, Ferly. “Having the creative Toy Plus team with us on this journey is a natural way of ensuring the physical and the digital are seamlessly interlinked.”
“We really consider this property very unique, and we are sure that with all these players in place it will be a huge success for 2021,” says Josue Rosenzweig, president, Toy Plus.
“MiniMecs” is an original series created by Ferly, co-produced by APC Kids’ studio Zephyr Animation along with Canada’s Yellow Animation, and set to be delivered in 2022.
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