Animaccord has confirmed a deal with Tanuki, a Japanese family restaurant brand, to launch a set of “Masha and the Bear” branded kids’ meals.
The licensed food collection will include three different sets of Kid’s Boxes all with collectible toys inside.
The campaign launched yesterday in all Tanuki restaurants across Russia, Ukraine and Kazakhstan, and included marketing activities such as a series of meet-and-greet events and joint promo campaigns on brands’ social media.
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