Animaccord Picks Firefly Brand Management for ‘Masha and the Bear’ in U.S.

Commencing immediately, Firefly will seek to expand the brands presence with new licensing and promotion partners in key product categories that include electronic toys, apparel and promotions.

“We are so excited to be working with this special animated series and know that it will translate to a variety of exciting toys and products that children are going to love,” says Cynthia Modders, chief executive officer, Firefly Brand Management.