Animaccord initiated a countdown to Christmas releasing the “Masha and the Bear” digital advent calendar with daily tasks based on the series’ topics. The activity is accompanied with a prize supported by Animaccord’s partners Simba Dickie Group, Phidal, Tactic and more in France and the U.K. as well as Confitrade, Kinopoisk, Foxford, Step Puzzle and others in Russia.

During the first week of December, thousands of participants from the U.K., France and Russia took part in the Christmas countdown from “Masha and the Bear.” Prize winners will be selected among the most active participants and announced in mid-January 2021 via the contest’s official website: https://advent.mashabear.com/

Throughout 2020, Animaccord arranged several multi-territory B2C campaigns aimed at entertaining the audience during the COVID-19 pandemic.