is arranging various licensing and media deals in the Chinese market.
By this summer, the company will bring the musical show, “Masha’s Songs” to screens in China, in addition to the already available “
” core seasons and “Masha’s Spooky Stories.” The launch will cover Tencent Video, as well as several other platforms, that will be streaming the content by the end of the year.
In the second half of 2022, “Masha’s Songs” will be distributed to the OTT platforms, including Huawei, Xiaomi, VIVO, OPPO, Skyworth and over 30 IPTV platforms.
Currently, “Masha and the Bear” has more than 1.42M followers only on DouYin (TikTok in China).
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